How to Get Business Innovations that Match the Market's Desire

One of the big challenges for business people is getting the innovation right. Even though all the ideas are good, sometimes there are innovations that cannot be accepted by the market so that they become useless innovations. Being more open to opportunities is one way to get new business innovations.

This fresh innovation is needed to be able to compete in the rigors of business competition. With new ideas, your business can always be glimpsed by the wider community. That way, your business can survive in all kinds of economic climates.

So, what should you do to achieve it? Check out how to get business innovation below!

1. Doing consumer research

This business is based on consumers and will come back to them. Therefore, you need to do research about the targeted consumer. Depart from the problems faced by the community. Then, develop an innovation to be the solution.

To do research, you can pay attention to people's habits and ask them directly. Sometimes, there are little things that people really want, but they haven't gotten. From there, you can make a small innovation that many people like.

2. Combining ideas

Combining a product with other products can also be a new innovation. This merger will bring added value and eliminate some of the shortcomings of each product.

Try to combine similar products first at first. For further innovation, you can start by combining two completely unrelated ideas.

In the early days of smartphones, cell phone companies combined the phone with a camera. What happened after? Now, the camera has become a mandatory element in smartphones.

3. Collaborate

Instead of opening up new competitions, try to plan collaborations with other businesses. In this digital era, collaboration has become something very common. You can find business partners who have the same vision, no matter how different the products are.

Unique collaboration will also create a new innovation. For example, Samsung invited BTS to boost their sales. Another collaboration that can be used as an example is Oreo in collaboration with Supreme. From this collaboration, a snack was created that was viral in cyberspace.

4. Modify the idea

You may be familiar with the ATM or "observe-copy-modify" method. This method is used by almost all business actors around the world. This process will also lead you to discover new innovations that the market may be looking for.

First, you only need to observe the performance of business people, competitors, and people who have already done it. Do the same things they did. In this process, you must also continue to observe all aspects in detail.

The last is to modify the idea. After executing the taken idea, you will know the advantages and disadvantages of the business. Improve by modifying, adding, and updating the ideas that have been obtained.

5. Throw innovation to market

No matter how small an innovation you make, it is something new for someone else. So, try to get people to enjoy the innovation with their own experience. Let the community use their power against the product of the innovation.

People will tell you openly whether your innovation is successful or not. If successful, the product will be used. Otherwise, they would immediately abandon it without even remembering it.

From here, you can learn to improve innovation in the future. While making new innovations, you also need to hone yourself with other business skills. One way to do this is by participating in the Business Development Planning Program from Prasmul Eli.

This program provides you with a way of planning and helps improve your competence in comprehensive business planning. In this way, it is hoped that other new innovations will emerge in the future.