How to Analyze Social Media Competition and Its Use for Brands

The use of social media is a crucial channel for developing a business. Not only as a brand identity, social media can also be used to increase the prospects for product transactions that you want to achieve.

The high competition in creating social media content encourages every brand to always be updated with the latest trend developments. To create appropriate content, you must know your target market and the strategies your competitors use. This will provide an opportunity for brands to stay ahead in the market.

Gathering insights from competitors can also help brands make predictions about future content planning. This can be done by analyzing brand social media competition intensively and continuously.

Why is Social Media Important?

Monitoring social media developments and competition is useful for finding effective strategies for brands. You can evaluate the growth potential on social media channels based on responses in various channels and consumer niches.

You can create an effective social media strategy by focusing on channels that generate more engagement. Also pay attention to the development of brand awareness that arises from the content that has been created.

The insights that emerge from engagement metrics can also be used for future content creation. Competitor analysis can also help you determine the type of content, output, strategy and message you want to convey to your audience.

How to Analyze Social Media Competition

The importance of social media analysis allows you to focus on forming a strategy. Competitor analysis can also be a way of market research which can be done in the following way.

1.Identify the most interesting content

When working in the same industry, analyze your competitors first. This will save more time than creating and testing different types of new content. Study your target audience's preferred interactions with your product to find guidance on how to implement the ideal content for your social media.

If you already know what content your audience likes most, you can take creative inspiration. Remember, analyzing competitor content is not aimed at imitating, but rather making modifications and perhaps finding gaps that you can fill.

Use engagement and engagement rate metrics to group content based on performance and effectiveness. If you have obtained the analysis results from the metrics that appear, create a strategy that you want to test on your target audience.

2. Efficient hashtag function

Like it or not, hashtags are an important part of a social media strategy. Using hashtags can help new users find your social media account. So, make sure to choose your hashtags carefully when publishing posts.

There are many tools available to help choose hashtags that are relevant and trending. However, knowing the performance of competitors' hashtags is no less important, especially hashtags related to the current industry.

3. Analyze the best posting schedule

Posting time can also be a factor that influences the level of audience engagement. You can see trends in exact interaction times based on content engagement data carried out by competitors.

With the same target audience, study emerging trends among your target market. Avoid scheduling posts at times with low engagement.

4. Know advertising strategies

Apart from organic strategies implemented on social media, you should also look at paid campaigns carried out by competitors. You can see all active ads from competitors via the Meta Ads Library. This allows you to find inspiration to attract potential customers through the strategy and copywriting used.

5. Understand long-term goals

Monitoring competitors' campaigns has many advantages for determining content strategy. However, this needs to be tried and understood as a long-term strategy to remain competitive in the future.

Understand the channels targeted for campaign growth. Understand the efforts made to build a sustainable and visible presence. It is important to know these things because you also have to maintain an online presence on the right platforms to identify growth opportunities.

That's how you can carry out social media analysis to create a long-term business strategy. You can explore and analyze through Digital Marketing Fundamental Program to find out the right channels to maintain brand existence amidst market competition.