Developing a Marketing Framework for Business Planning

A marketing framework is a visual representation or logical flow of a business's marketing plan. It is made up of components that work together as a whole to achieve your marketing goals. Its function can develop a small business so that it can be more clear.

You can create a workable plan to promote your product or service. Even if you already have a marketing plan, the framework of a marketing framework can help simplify the plan and break down the steps or actions in each component.

How to choose the right marketing framework according to your needs

Defining the factors in your own business case is an important first step in analyzing the various framework options. You can choose the one that is best for your business needs. In many cases, objective insight from a third party is required to effectively handle the following analysis.

- The role of marketing in the organization

- Top priority for business

- Organizational maturity

- Abilities and upgrade opportunities

- The easiest path available in a business context

Once the above factors are fully determined, you are in a position to review key marketing frameworks such as go-to-market marketing, customer experience, customer value management, or marketing planning.

Steps for preparing a marketing framework for business

In order to form a good marketing framework, you may need references. The following points can be used as a benchmark for developing your business marketing framework.

1. Set goals

Without clear goals, you will not be able to measure the success of business marketing strategies and activities. Goals in question are things to be achieved through marketing efforts.

Goal setting in this case can be in the form of practical things such as social media marketing, traditional marketing, and online advertising. You can create a different framework for each purpose.

These objectives act as a guide for your marketing activities so that they can help you determine the direction of your business. Goals must be measurable with a defined deadline or period as a timeline for achieving the goal.

2. Determine the appropriate KPIs

Key performance indicator (KPI) is a measure of performance that can be measured from time to time for a specific purpose. KPIs provide targets for teams to take, milestones to measure progress, and insights that can help a team make better decisions.

Make KPIs as realistic as possible, they don't need to be excessive or unreasonable. Determine How to carry out marketing efforts that can achieve goals. Prepare as many steps as you can.

For example, create a Twitter account, post on Facebook, or promote through a blog when you want to achieve a social media-focused marketing strategy. All of them will be considered as different steps to be able to achieve good marketing goals and according to your business goals.

3. Plan the execution method

How will you execute the marketing plan? Choosing the right method can lead you to perform the appropriate execution. Methods become real-world interpretations of how you will perform an action.

Returning to the social media example, decide how you will use Twitter to help market your business. Plan how often you will post, what the content of the post will be and how you plan to build engagement with your followers.

No single general framework can function uniquely to meet each of your business needs. For this reason, you need to carry out some appropriate strategies by identifying the factors you want to improve from your business.

Through the short program prasmul-eli, you can choose the Managing Customer program to identify the marketing needs needed by your business. So you can focus on clear goals while developing your business potential with your team.