Preorder Strategy To Boost Sales

Along with developments in the business world, the term "pre order" is increasingly popular and is often applied by manufacturers. This term is often heard, especially in online sales mechanisms.

Even though we often hear about it in a business context, the purpose of preorders actually has a significant role for the company. This strategy can also be used as an easy way to develop and produce goods in the early stages of a startup.

Definition of Preorder in Transaction

Pre order is a sales system that requires consumers to place an order in advance. Thus, consumers must wait in advance for a certain period of time until the goods are available to be delivered by the seller.

This pre order mechanism may sound so simple or it may be normal. Behind that, it turns out that pre-orders are called a smart strategy to increase consumer interest even before a product or service appears on the market.

This can happen because consumers tend to be happy when they can have a product before others. Therefore, many consumers are interested in pre-ordering in order to be "one step ahead" and be "exclusive".

From a producer's point of view, pre-orders can help companies to obtain funds more quickly which can later be used to improve the quality of their products and services. Meanwhile, in the context of startup companies, income from pre-orders can be used as "start-up capital" to open up opportunities to develop the business.

In addition, pre-orders will help companies to find out the preferences and preferences of consumers, such as colors, shapes, raw materials, etc. Thus, this really helps companies to produce goods or services that the market really wants.

Doing a pre-order certainly should not be arbitrary. Some of the things below will be the attraction of your product to pre-order, including:

• Never marketed before
• Accompanied by innovations or new features that are completely different
• Has relevance to the target market
• It is a “limited edition” product or has special features

How to Create a Goog Preorder Strategy

Every plan must be carefully prepared so that its implementation also obtains optimal results. Here are a number of ways that you need to consider so that your company's pre order strategy can increase sales significantly!

1. Involve All Divisions

A good campaign strategy, of course, requires the dedication of all team members so that each stage is carried out properly, from budgeting, design, socialization, to customer service. Therefore, as the leader of your company, you must also be able to invite everyone to fully commit during the process.

2. Create a Timeline of Preorder Activities

You need to know, that the most crucial time when pre-ordering is not when the product is launched. The most important times are preparation in a few weeks or even months before.

This is the time for you and your team to prepare everything carefully. Setting up a timeline will make it easier for you to execute the strategy going forward. Some of the things that should be included in the timeline include:

• When pre-order can be done
• When will campaigns and product socialization be carried out, such as through teasers, advertisements, press conferences, or doing door to door marketing

3. Create Values in Product and Projects Exclusive Impression

Of course you have to be able to provide reasons why consumers should buy goods through a pre-order mechanism. If not, of course it wouldn't feel any different compared to buying things as usual. You need to add value to the products that will be marketed on a pre-order basis. This can be done, for example, by providing bonuses, discounts or extra services for consumers who choose to pre-order to get these products.

In addition, pre-orders are of interest to consumers because of the impression of exclusivity they get. Therefore, make these products can not be owned by just anyone. You can do tricks to make the product limited edition or only sold for a certain period of time.

4. Carry Out Campaign Strategy to Introduce Your Product

Why would you release pre orders if no one knows about the product? Therefore, the marketing process needs to be done as well as possible so that your product is known by many people even before it is marketed.

Some of the things you can do to introduce products include placing advertisements on various platforms, working with influencers to attract the interest of potential customers, conducting periodic digital marketing so that potential customers are waiting for the product to be launched.

5. Prepare for A Large Number of Customer

Don't just prepare yourself to fail, don't prepare yourself to face success. When a company starts a pre-order period, you should be prepared if consumers have a high interest in your product.

Some of the things that often happen include the network on the site experiencing down because it is visited by many people at the same time, employees are overwhelmed by high demand, or even the product prepared is not enough to meet demand.

For this reason, several important strategies must be prepared, such as checking the bandwidth capacity of the product site so that it can accommodate many visitors, preparing a team that is ready to deal with consumer requests, and providing a product inventory book that can be accessed simultaneously by the team.

In general, preorders can be an interesting marketing strategy. There are various advantages that companies can take advantage of while increasing product and brand value. It is not surprising that this ordering mechanism is widely considered. However, keep optimizing the resources within the company so that consumers are satisfied.