In digital marketing, email blast is one way to build communication with clients and as a tool of email marketing.
However, often email blasts that are done incorrectly will only end up being ignored and considered annoying by potential customers.
Well, if you want to get good benefits and results from email blast, it's time to improve its quality to significantly increase your business.
How does email blast work properly and what are its benefits? Let's see more about email blast below!
Definition of Email Blast
Quoting Sendgrid, email blast or abbreviated as e-blast is a term used in email marketing to describe the activity of sending emails in large quantities at once.
Email blast will send the same content to a number of potential consumers/customers of your business.
However, usually there is no specific target audience that will be sent content via this email, which is why it is called a blast.
Email blast is the opposite of an email campaign that has a target audience/segment that has been discussed previously.
Businesses often use email blast to convey messages or communicate to potential customers such as delivering promo info, sending newsletters and of course sending product advertisements.
One of the characteristics of an email blast is that usually the recipient cannot reply to the email and contains a link to connect with the brand or business that sent it.
How to Use Email Blast Properly
Depending on the user, email blasts can have different purposes. Here's how to send and use email blasts properly:
1. Create an Email List
The first step, create an email list that will receive the email blast using a special method to select the emails.
It is important to note that although email blasts do not have a specific audience segment, they should not be done carelessly by selecting emails randomly.
Collect email lists from subscribers so that they get information first. Some ways to collect email lists, namely:
- Offers to join the mailing list during the online checkout process.
- Connect with customers through content such as blogs and videos with CTAs to join the mailing list.
- Increase social media content so that many people join the mailing list and become subscribers.
2. Create Campaign Ideas
A successful and effective email blast is usually part of an email campaign that has a specific purpose.
A business usually runs several campaigns at once, so it is important to have a clear target audience and goals and provide consistent information.
For example, your business has a campaign to increase brand reputation while increasing revenue.
A brand reputation campaign can focus on the content contained in newsletters.
Meanwhile, a campaign that focuses on increasing revenue will focus on promoting products via email so that consumers are expected to make more purchases.
3. Create a Schedule
Scheduling is also an important component in email blasts. With this scheduling, the frequency of sending emails will be more regular, not too often and not too rarely.
By scheduling the sending of email blasts, consumers will not feel overwhelmed or annoyed by the large number of incoming emails. You can also use pre-set automatic emails.
4. Email Design
Even though you ask for professional help such as a marketing consultant, you should still check all the materials and information for the email blast.
Some tips that can be applied in creating email blasts, such as ensuring that the content is in line with the brand's vision and mission, there are no typos and spelling mistakes, and it also looks attractive.
Usually a successful email blast will have the following characteristics:
- Has a prominent subject line: a convincing subject will make your email recipient interested and open the content sent. It is advisable to avoid email subjects that are too general to avoid spam.
- Has a CTA or call to action: CTA will create interaction between a brand and its consumers. Include links in the email about special information such as upcoming events or promotions and discounts.
- A design that is not haphazard: an email design that is thoughtful in terms of both visuals and content will make the recipient want to read until the end and give a professional impression to your business.
5. Review the Results
After sending the email blast, the next step is to review the results obtained.
You can identify design features, content, subjects, and what features are more interesting to the audience. This will be the evaluation material for the next email blast.
Benefits of Email Blast
The benefits of email blast are still a debate in digital marketing. Many may still hesitate to use email blast as a marketing strategy.
One of the main benefits of using email blast as a marketing strategy is cost-efficient or efficient in budget usage.
Email blast is one of the cost-efficient marketing for business. If you create an email blast independently without the help of a marketing consultant, you don't need to spend a lot of budget for it.
Even if you use a third party, it won't spend too much budget and the results can still reach many potential new consumers.
Not only that, email blast is also more flexible because it is easier to do. With this strategy, a business can also be closer to consumers.
Email Blast Applications
Carrying out email marketing management is an ongoing job. If you decide to do email blast without using a third party, of course you need a good understanding.
Currently, there are also many email blast applications that you can choose to use, ranging from paid to free.
Usually these applications have the same features in general, but of course there are advantages in each application.
Here are some applications for sending email blasts that you can consider and use later:
- HubSpot
- Brevo (formerly Sendinblue)
- Moonsend
- MailerLite
- Constant Contact
- ActiveCampaign
- Mailchimp
- ConvertKit
You can choose from the many best applications above and adjust them to your needs.
For example, if you want to increase sales through email marketing, it's a good idea to choose an application that can send personalized messages or special messages, and provide a good customer experience.
Online business development requires the right digital marketing strategy. You can start by understanding digital marketing better.
Take the Digital Marketing Fundamental class at prasmul-eli uamg will help you understand the implementation of digital marketing strategies for business better.
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