Marketing Mistakes and How to Overcome It

Marketing plays an important role in the continuity of a business because it can greatly affect sales. Unfortunately, this section can also be a bottleneck for your business. There are several things related to marketing that can lead to a bad direction.

In playing a marketing strategy, funds are needed that are practically not small. It could be that these expenses are not directly proportional to the income generated. If so, the marketing strategy can be considered a failure.

Failure may affect many things in business. However, your business is not entirely successful because there are still next steps that can be taken.

Marketing Mistakes and How to Overcome Them

Strategies in marketing a product can be done for certain business purposes. However, sometimes there are situations that make the marketing strategy not work as planned. You can be said to be screwing marketing if you fail to do any of the following:

1. Not using analytics to understand customers

Market situations are always evolving so a strategy that worked 20 years ago may not be the same today. Therefore, it is necessary to measure customer behavior and influence of your brand. The advent of digital technology has increased the quality of this information and made it more accessible than ever before.

One tool that can be used to view data is Google Analytics. Look at your underlying business metrics to identify if your business is on track. Plus, you can test ways to fix problems and can use metrics to keep up with changes in the market so you don't keep catching up.

2. Not utilizing data and information

You can use past customer data to better understand current market potential. View purchase information for trends such as average purchase volume, top selling products, or peak demand. This data can be a solid basis for making a more convincing plan for the right marketing or marketing strategy.

3. Not knowing customer needs

You can tell customers how superior your business is compared to other similar businesses. However, you have to be able to do it in a way that makes a connection with what's important to them.

Find out what customers need and want. Departing from this information so that you can approach through offers to customers. Create connections and closeness with customers so they can feel comfortable and will always come back to choose your business.

4. Do not make personalization

Personalizing your marketing for individual customers is a powerful strategy. To do this, you need good, clean demographic data. Personalizing the customer experience can start with something as simple as choosing to call “you” or “you”.

If the greeting is used correctly, customers will feel close to and valued by your business. With clean data too, you can increase personalization because the right data can make every customer feel that they are your most important customer.

5. Streamline the buyer experience

Customers can engage with a brand through any means or medium. Starting from direct transactions, telephone, email, website, or sales representatives. Regardless of the method and medium, customers expect the same positive and rewarding experience every time.

Strong marketing has consistent messaging across platforms and across teams, both online and offline. The marketing team is your sales team as well as your customer service team. You need to create consistency in creating a brand experience and to gain customer trust.

If too many marketing strategies are explored, it can then overwhelm you. Therefore, it is better for your concentration to make adjustments and execute marketing strategies with more insight.

Actually, failure to execute marketing strategy is a natural thing. However, you also need to be able to quickly identify these situations. That way, you can minimize losses and can recover in a more efficient way.