How to Create a Viral Marketing Campaign

Viral marketing carries a high risk, but if it works you can earn huge profits. Unfortunately, there is really no guarantee that can determine the success of a campaign to go viral or not.

However, you can plan a marketing strategy to increase the potential success of a campaign. Can these things be anticipated to control the appropriate end result? hope.

What Viral Marketing Looks Like

Basically, viral doesn't always have a positive meaning, neither does viral marketing. Instead of going viral because of its success, a campaign can go viral because of its failure. Therefore, planning a campaign must be done properly.

Viral marketing is synonymous with using the internet. For this reason, the age target segmentation is also more aimed at millennials and Gen Z. Not only are they more familiar with the topics of conversation on the internet, this age segmentation is usually still relatively more consumptive as the target market.

How to Make Viral Marketing

Actually, there are several alternative ways that allow viral marketing to be done the conventional way. However, the current viral concept is more synonymous with the involvement of the use of digital media. Therefore, here are some ways to create a viral marketing campaign.

1. Create an emotional bond with the audience

Good marketing is one that can make the audience feel a personal bond with the company or brand. It's not always about feelings of sadness or pity, but also feelings that can leave an audience confused, and happy.

That feeling can entice your audience to take action on your campaign. Whether it's finding out about a company or brand, buying a product, or most simply, commenting and sharing your campaign with others.

When making viral marketing it is advisable to avoid sensitive and serious issues. If you intend to conduct a campaign to draw the audience's attention to these issues, you can.

However, to draw the audience's attention to your product by using sensitive or serious issues is very dangerous. Instead of being a viral marketing success, it can be disastrous for your business.

2. Make it easy to share

Viral marketing is the most economical marketing strategy. Because, you don't have to pay anything to anyone to make your campaign go viral. This is your audience's job. However, this can happen when your campaigns are easy to share.

3. Choose the right time

See what's trending and learn about successful viral marketing from other companies in the same field as yours.

Use Google Trends to help you see which topics are most searched or reported on right now. You can even see if the topic you want to campaign for is already popular enough or not.

Another important thing is to pay attention when you post the campaign. To ensure the campaign is seen by a large audience, then post according to the peak time of your business's social media.

4. Use the right media

The key to viral marketing is the proper use of social media. Because, not all social media is suitable for viral marketing. Therefore, when formulating a campaign strategy, also pay attention to which media will be used.

For a campaign that relies heavily on photos, Instagram is an ideal choice. However, if your campaign is in the form of a video, it is recommended to use video-only social media such as YouTube or TikTok.

While Instagram can also post videos, social media specifically designed for videos remains the most ideal medium for optimizing video sharing.

5. Must be unique

Learn about viral marketing that has worked, but don't copy it. You have to be unique. If you only follow what is trending, your viral marketing will not make an impression on the audience so it is easy to forget.

Before making viral marketing, you should also think about what you want to achieve because this will make it easier for you. For example, posting product photos to develop brand awareness. You can also hold contests or giveaways to promote products.

Regardless of the various strategies that will be used to create a promotion, first understand the value and positioning of your brand. Through the Strategic Brand Management program, prasmul eli seeks to provide insight to form a strong brand identity. That way, you can make your marketing strategy successful and viral.