Choosing the Right Platform to Advertise

The development of business and retail has become an industrial sector that has changed rapidly in line with marketing trends. Every brand needs to do a new, unique way so as not to be left behind. Digital marketing is one of the most effective ways for business.

Advertising through social media is a type of marketing that is done by leveraging Facebook, Twitter, Instagram and TikTok to deliver paid advertisements to your target customers. Advertising is a fast and effective way to connect with consumers.

Advantages of Social Media Advertising

By utilizing various data, the target audience in social media advertising can be set specifically and personalized based on their demographics and behavior on social media. When a brand is introduced on social media, you will see more engagement.

Advertising through social media is also relatively cost-effective and offers a high rate of return. In this way, your marketing strategy will potentially increase conversions.

For example users from targeted audiences 180 to 365 days ago. Those who have previously opened an ad and visited a landing can be retargeted at a later date with attractive contextual ads and follow-up offers.

Whether for small or large business owners, social media advertising is needed to stand out from the crowd. If done through the right platform, advertising promises more definite results so that the targeted users are interested in the product.

How to Choose the Right Social Media to Advertise

Despite the potential results, every brand needs the most suitable platform to run ads. In order to get optimal results from managing a successful social media advertising campaign, here's how to choose the right media for your brand.

1. Do an ad campaign manually

There are various choices that can be made when a brand wants to run an advertising campaign. However, the most important thing in advertising is investing your skills and budget to test the most efficient options.

Becoming an expert in the field of social media advertising does not take a short time. However, it allows brands to truly study dynamics to improve the performance of successful future campaigns.

You could just hire a professional or an agency to run the ad. There are also many choices of third-party optimization tools that can be used to optimize campaigns. However, this certainly requires an additional budget allocation.

2. Understand the needs of the target audience

It is very important to be able to target potential consumers. You need to choose the right message to convey to the ideal audience. Do some testing to find the right type of ad for potential customers, whether it's an image, video, story, or maybe a short message.

3. Take advantage of organic posting

When a brand advertises through social media, the message conveyed to target customers must also be shown. This is important for building brand awareness of your product. Not only that, the type of post that is most liked or shared with others can also be considered as the type of ad with the most potential when creating an advertising strategy.

Consistent posting also helps potential customers to make decisions. If they find out information about products from ad interactions, make sure you have prepared the best and complete information to market your products and brands.

4. Create mobile-friendly ads

Social media users spend a lot of time using mobile devices. For this reason, the ads that are run should also be made in the form of mobile-friendly displays such as small images or videos. This is important to keep the message conveyed to the target consumer well received.

5. Observe the development of advertising

Once you've done the proper preparation, pay attention to how well your ads are performing. Reports and analysis of the use of advertising tools or agencies (if you use them) allow you to see the number of interactions expected.

In this way, a brand can determine which strategies are successful and which are not. You can also find out what improvements need to be made to carry out the next advertising campaign. Ensuring the effectiveness of social media advertising can also help a brand to set an advertising budget.

In addition to the ability to develop skills in social media advertising, make sure to always update brand dynamics. In order to optimize the success of campaigns and advertisements, the Strategic Brand Management program can be an opportunity for company executives to improve skills and share related to the latest brand dynamics.