How to Improve Employer Branding for Companies

Companies definitely create attractive branding for the products they sell, so that potential customers choose their products. However, not only customers, companies also need to attract the attention of prospective employees.

Of course, companies want employees with the best skills and effective performance. Before getting potential employees, companies need to give a good image to their prospective employees. Prospective employees will trust and choose companies with good employer branding.

What is Employer Branding?

Employer branding is a company's reputation seen from the point of view of prospective employees and company employees. Employer branding also highlights the things that make a company different from other companies in the eyes of prospective employees.

Employer branding describes how companies market their companies to prospective employees. Prospective employees will trust companies with good employer branding. Positive employer branding can also help maintain good relationships with employees and keep them with the company.

Benefits of Employer Branding

Recruiting employees is not easy, especially with the rapid development of the economy. More companies will be born and the more choices prospective employees have. Employer branding will help highlight the company's uniqueness or advantages compared to other companies.

Positive employer branding will make the company accept more applications than the absence of negative employer branding or employer branding. Companies have more options to find the best employees.

The use of social media has become a part of the lives of prospective employees. Many job searches have also been done online. With positive employer branding, a good company image will more easily attract the attention of prospective employees.

How to build a good employer branding?

Employer branding will also reduce expenses in the recruitment process. Companies don't need to put up too many job vacancies because even prospective employees with the best skills will automatically apply to the company. Here are some ways that companies can try to build employer branding.

1. Make the employee value proposition real

Employee value proposition (EVP) is part of employer branding in the form of things that are promised by the company to employees. This can be in the form of rewards in the form of a working environment, promotion opportunities, and so on.

The company promises various things to prospective employees through websites or social media; It would be even better if the promises were fulfilled. Prove it through video testimonials or posting employee testimonials.

2. Optimize use of social media

Social media has many features that can be explored, such as uploading content in the form of short videos, interesting infographics, or livestreams. This can be targeted to interact with employees and prospective employees.

To prevent recruitment-related content from being marketing, companies can also ask employees to share stories about their experiences working there. Testimonials given by employees can make content more organic.

3. Clarify the company's position regarding the values ​​of diversity, equity, and inclusion

Diversity, equity, and inclusion or DEI in the workforce includes accepting prospective employees with disabilities, different races, and so on. The company must explain its position on DEI's values ​​so that prospective employees do not have to guess at the company's views.

A DEI campaign involving employees with various backgrounds will make the company's commitment to DEI clearer and potential employees with similar backgrounds are interested in applying.

4. Create an emotional connection in the workplace

Employees are looking for an emotional bond. Using flexibility, stability, and affection as keywords, companies can build an employer brand as a company that creates an emotional connection with its employees.

5. Collaborate with employees and ex-employees

The best employees who are also supporters of the company's values ​​and culture can help companies attract potential employees. The company can select the best employee and ask him to introduce the company's values ​​and culture to prospective employees.

Not only employees, companies can also collaborate with ex-employees to also provide testimonials about the company's values ​​and culture. Therefore, it is important to maintain good relations with the alumni of the company. Word of mouth is one of the best ways to strengthen a brand and get people to believe it.

6. Keep company career page updated

The career page is actively updated to keep potential employees aware of the day-to-day activities of the company. You can fill it with sharing, opinions, employee profiles, or introductory videos. Prospective employees will also more easily understand the company culture.

Human resource management is very influential on the company's overall performance. For this reason, the Certificate of Business Management: Human Resources Management program is designed to support company executives in obtaining an integrated guide of international standards.