Marketing Strategy Using Webinars

The Covid-19 pandemic which started in mid-2020 made everyone more familiar with the term webinar. Webinar is an abbreviation of web seminar, referring to an activity held online either by individuals or groups or organizations.

In a webinar, generally there is a speaker who will share his expertise or a particular issue with the audience. Because it is held online, webinar participants can take part in it from any part of the world. A webinar generally has two main objectives, namely:

• Providing knowledge or insight for participants and becoming a medium for discussion.
• Increase income from a business by introducing the products or services that we have.

Based on the two things above, it can be said that it is normal for webinars to be used to promote the business we have to the participants who attend. Webinars have now become a medium for optimizing a learning process to achieve economic benefits. Following are several things that are the advantages of webinars as a marketing strategy medium.

Ease of showing the superiority of products and services through live demonstrations. It cannot be denied, technology has helped humans carry out various activities in daily life. It turns out that we can use the various features and advantages of online conference provider platforms to convey information related to the products or services we offer.

Webinars can help build connections between consumers and producers. One of the positive impacts that we can use from technological developments. The digital world, with all its advantages, has made human communication easier and also made interactions between humans closer. When conducting a webinar, we can also distribute short questionnaires or surveys to the participants.

The trend of society abandoning conventional media, such as print media or television and radio. Now, society in general is starting to move to the online and digital world. This cannot be separated from the advantages of online media which can be accessed anywhere and at any time. With just a cellphone or laptop and an internet network, someone can take part in a webinar remotely.

Regardless of what things will be promoted through webinars, business owners must know various tips for taking advantage of webinars. This is important to make a profit. For this reason, here are tips you can use to use webinars as business support.

1. Introduce company products to clients

Before starting to market a product, first provide information about the product being offered. Nowadays, a personal approach delivered directly tends to be more appreciated than just showing a short advertisement. From this stage, you can start establishing connections with potential clients.

Don't forget, set aside time for a question and answer session. This can be said to be one of the easiest ways for clients to learn more about the products or services you offer.

Based on interactions with participants, you will also obtain various data regarding existing preferences or needs. That way, it will be easier for you to determine the theme or continuation of the discussion that you will raise in other webinars.

2. Get to know the target audience and get their attention

Currently, there are many marketing strategies implemented by companies. Starting from conventional marketing methods to the use of gimmicks that may be familiar. Mediocre marketing tricks are of course very unlikely to be noticed by the market.

To avoid this, you can try holding a webinar to share information. Convey new knowledge or insight that many people may not yet know. Interesting and persuasive words can be used at a reasonable intensity to show the importance of the discussion being conveyed so that the audience pays attention.

Show that you understand the topic being presented and provide opportunities for the audience to interact. After getting the attention of the audience, start linking the information that has been conveyed to the product that will be marketed. This more elegant method may be more acceptable to many people.

To be able to learn the latest marketing communication media, tools and techniques, you can take part in the Integrated Marketing Communication program from prasmul-eli. You can follow the process of developing marketing patterns through structured tips by maintaining consistency and relevance to new situations and paradigms in society.