Tricks to maximize customer engagement

In a business, customers are quite important elements. However, making a customer very loyal with the product that is marketed cannot be done in an instant. You need to make the right customer engagement strategy to be able to do it.

Customers who have closeness to a business can contribute revenue to more than 20 percent compared to ordinary customers. In other words, keeping customers can stay close to business and products can maintain a longer business.

Of course there are various ways that can be done to be able to get loyalty from customers. As a business person, you also try to get closer to the market will. Find out more about the customer engagement strategy below!

Get to know Customer Engagement

Customer engagement is an interaction and activity carried out by customers from the beginning of interest to the experience of use. That means this experience has been measured long before the purchase and ends until they reach satisfaction.

This attachment is also obtained from various aspects. You can't just see the customer's interest in the products they use. Customer satisfaction has been assessed from the way you package and market the product.

Therefore, you need to use all strategies to be closer to consumers. Even better, these customers can be directly involved with your business and products. When you can invite customers to be more active, you can be able to enter a lot of good for future business development.

Utilization of technological advances to increase customer engagement has also been done quite a lot. On the other hand, technology also allows you to connect with customers and vice versa. This can be created two -way communication. You can better understand the will of customers and customers can use your products more easily.

Tricks to Utilize Technology to Increase Customer Engagement

There are a variety of technological uses that can help businesses closer to customers. You only need to choose the best strategy to run it. Here are a number of tricks to increase customer engagement by utilizing technology:

1. Using Omnichannel

Customer should be able to reach you from many channels. Therefore, the use of Omnichannel needs to be considered. You can reach customers to view products to transactions from many channels provided.

Omnichannel will make your business connect between websites, social media, applications, to offline stores. This will also make it easier for you to run marketing strategies because you know that more people can be affordable.

2. Utilization of chatbots

Customer service plays a lot of role in increasing customer satisfaction. Therefore, you need to invest quite a lot for this division. In addition to employing quality talents, also take advantage of chatbots technology.

Lately, chatbots have been equipped with AI so that they can answer questions as well as complaints with touch like humans. More interesting, this technology can respond very quickly at any time. That is, your business can even serve customers until midnight.

3. Care for all feedback

Almost all customers will spread their experiences when transacting an item. No matter the experience is good or bad. The steps taken can certainly be seen by family, close friends, and even their followers on social media.

The good news, you can also know about everything they tell to the general public. This is where the momentum of your business to get closer to the customers.

When getting a good feedback, their appreciation with thanks. The reason is, they also help your business in marketing matters. On the other hand, immediately fix it when you get a bad review. Fast and precise treatment will also get appreciation from the community that makes your business always good in the eyes of others.

4. Increase brand value

Value a brand will more or less an impact on its customers. When the brand is already known by many people, customers who use these items will certainly be a little proud. Moreover, if the value illustrated in the community is a high, classy, or premium value.

One way to increase brand value is expanding the business network that is owned. You can also use services or collaborate with those who have the same vision and mission. Don't forget to continue to improve the quality of the marketed product.

Not only that, try to "pick up the ball" by visiting your customers. One of them is by attending a bazaar or holding an offline event in a public place.

5. Always think customer-centric

The marketing approach to prioritizing customers needs to be done by every business. You must give what the customer wants. When they get what they want, the customer will return to the product and even reference it to others.

Customer centric certainly starts with products that can solve problems from customers. In addition, you should also have good and responsive aftersales. Always imagine if you are in a customer position who always wants the best results after they spend the money.

The ways above can be practiced to build loyal customers for your business. Even better if you can build more loyal customers. That way, your business can last longer.