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General Business Management

General Business Management gives 2-month training in every aspect in organizations.

Learning Objectives

  • Provide comprehensive and integrated insight into the role of management
  • Increase understanding of the interrelationships between functions within management.

Learning Coverage

  • Business Management
  • Business Ecosystem
  • Role of Management and Leadership in Business Organization - Management Cycle
  • Managing Value for Customer
  • Creating and Capturing Customer Value
  • Communicating the Value to Customer
  • Delivering Value the Customer
  • Managing Business Process
  • Managing Operation - The Scope and Responsibility
  • Managing Quality
  • Managing Capacity
  • Managing People and Organization
  • Organizational Behavior
  • Organization Development
  • Recruitment, Development and Career
  • Managing Finance
  • Introduction to Financial Statement
  • Financial Statement Analysis
  • Managing Business Strategy and Growth
  • Introduction to Strategic Management
  • Business Ethics and Social Responsibility
  • Marketing Management
  • Segmenting and Targeting
  • Differentiation & Positioning
  • Branding Strategy
  • Product (Goods) Strategy
  • Product (Services) Strategy
  • Pricing Strategy
  • Channel Strategy
  • Integrated Marketing Communication Strategy
  • Competitor Analysis
  • Marketing Strategy
  • Marketing Plan
  • Marketing Strategy
  • B2B Strategy
  • Digital Marketing
  • Customer Satisfaction and Customer Relationship Management.

Learning Method

  • Synchronous Online Learning and Hybrid Learning
  • Case study
  • Group discussion
  • Exam
  • Guest speaker

Participants

  • Those who doesn't have educational background in management
  • Those who are in the early stage of management position

Program Schedule

Onsite

  • 12 Feb 2024
  • 14 Jun 2024
  • 9 Okt 2024

Investment

Onsite

IDR 10.000.000,00