General Business Management gives 2-month training in every aspect in organizations.
Learning Objectives
- Provide comprehensive and integrated insight into the role of management
- Increase understanding of the interrelationships between functions within management.
Learning Coverage
- Business Management
- Business Ecosystem
- Role of Management and Leadership in Business Organization - Management Cycle
- Managing Value for Customer
- Creating and Capturing Customer Value
- Communicating the Value to Customer
- Delivering Value the Customer
- Managing Business Process
- Managing Operation - The Scope and Responsibility
- Managing Quality
- Managing Capacity
- Managing People and Organization
- Organizational Behavior
- Organization Development
- Recruitment, Development and Career
- Managing Finance
- Introduction to Financial Statement
- Financial Statement Analysis
- Managing Business Strategy and Growth
- Introduction to Strategic Management
- Business Ethics and Social Responsibility
- Marketing Management
- Segmenting and Targeting
- Differentiation & Positioning
- Branding Strategy
- Product (Goods) Strategy
- Product (Services) Strategy
- Pricing Strategy
- Channel Strategy
- Integrated Marketing Communication Strategy
- Competitor Analysis
- Marketing Strategy
- Marketing Plan
- Marketing Strategy
- B2B Strategy
- Digital Marketing
- Customer Satisfaction and Customer Relationship Management.
Learning Method
- Synchronous Online Learning and Hybrid Learning
- Case study
- Group discussion
- Exam
- Guest speaker
Participants
- Those who doesn't have educational background in management
- Those who are in the early stage of management position
Program Schedule
Onsite
- 12 Feb 2024
- 14 Jun 2024
- 9 Okt 2024
Investment
Onsite
IDR 10.000.000,00
