Customers are the most important part of any business. As businesses get more competitive and to obtain business sustainability, attention to customers becomes more focused on efforts to satisfy them and make them loyal. Businesses have admitted that customer satisfaction and loyalty will have a direct impact on business improvement and profits.�
Learning Objectives
- To understand the essence of customer satisfaction
- To understand the essence of customer loyalty
- To understand the connection between customer satisfaction and business profit
- Marketing activities to satisfy customer and improve customer loyalty
- To understand the essence of Customer Relationship Management program
Learning Coverage
Day 1
- Customer Satisfaction
- Customer Value
- Servuction System
- Service profit chain
- 8Ps for customer Satisfaction
Day 2
- Customer Loyalty
- Customer Loyalty Ladder
- Customer Relationship Management
- Share of Wallet
- Cross Sell and Up Sell
Learning Method
- Brief lecturing
- Concept application
- Group discussion
Participants
Middle managers and those who will or need to have a leadership function and responsibilities to achieve organization’s objectives.
Program schedule
Onsite
- 20 August 2024 - 21 August 2024
- 26 November 2024 - 27 November 2024
Investment
Onsite
Rp.6.500.000
