How to Use Data for the Creative Process

It is undeniable that in today's digital era, data plays an important role for many business and work activities. For companies, data is an important commodity that is most valuable and can provide extraordinary benefits for business progress.

Meanwhile in the creative industry, data is considered a valuable asset for storing and displaying their works. In fact, data can also be utilized by creative workers in producing an interesting idea or work. Here's how to harness data-inspired creativity.

1. Use data as a creative compass

The creative industry is very dynamic and is predicted to continue to develop and change following technological developments. That is why data is needed as a 'compass' or a pointing device during the creative process.

By using data, a creative worker can see new ideas and trends that his audience likes a lot. In essence, data can broaden perspectives and support bolder creative approaches.

2. Use data as a reference to get out of your comfort zone

Data can also push someone out of their comfort zone. By looking at data, someone will be motivated to explore and look for new, bolder creative ideas.

3. Provide broad insights

Data can eliminate subjectivity in the creative process. Not only that, data can also provide insight, validate creative ideas, measure the impact of the creative process, and optimize bigger results. In other words, data can help someone learn and build a more optimal intelligence.

4. Being the 'fuel' for emotional storytelling

Many people think that data is the goal. This assumption is not correct, because in creativity data is a means to an end and can be used as a new place to explore.

For creative industry workers, data can also serve as fuel for great creative and moves people in the most emotional ways. Through data, one can understand boundaries and cultivate curiosity and a willingness to learn.

5. Reducing boredom

Data can take the tedious creative process out of the equation. Not only that, data can also serve as an attractive stimulus and reduce complexity in the process. Thus, creative workers can take advantage of data to be more experimental and not too limited by the practicality of their ideas.

Here are five ways to harness data-inspired creativity. In essence, data can be used as a 'compass' or a pointing device to generate creative ideas and provide broader insights in the creative process.