Using Paid Ads for Business Development

In an all-digital era, anyone is spoiled by technological developments that are increasingly rapidly and provide convenience in everyday life. This condition also makes the pattern of business competition increasingly tight.

Various facilities are available and we can use to introduce a product through a digital platform. One marketing strategy that is quite popular today is paid ads.

Paid ads or paid advertising is an advertising feature in digital networks that can help you to find a specific target market by paying a certain fee on a platform. The use of paid ads can help you to get potential customers in a faster way.

Some digital platforms that provide this feature include Google AdWords, Facebook Ads, Twitter Ads, Instagram Ads, and LinkedIn Ads.

The way paid ads work is generally done by showing your product on the search engine results page (SERP) or other social media channels of your choice. SERP is the result displayed by search engines. Like when you enter keywords on Google or Yahoo, the result page is called the SERP.

You can also determine the target market you want to target based on certain criteria. Some of the criteria used are location, search keywords, market interest, demographics, purchase history, and history of online pages that have been visited.

To be able to increase the chances of new customers coming, you must be able to find the right campaign method for your product. There are several campaign methods offered in these paid ads, including pay per click, pay per install, pay per view, pay per download, pay per acquisition, display ads, and video ads.

Pay per click (PPC) is one of the most popular campaign models used. You will only pay for these advertising services if someone clicks on your ad display.

Paid ads are becoming increasingly in demand by many business people because they provide a fairly high profit opportunity from your investment results. Based on Google Economic Impact Report data, in general, business people get double the profit from capital by placing ads on Google Ads. The following are the advantages that can be obtained through the paid ads feature.

1. Increase the potential of your product to be seen on social media

By paying a certain fee, your product will appear at the top of the search results list and be directed to potential customers.

2. Quite affordable and measurable

You can choose a number of campaign methods according to your marketing needs. In addition, several platforms such as Google, Twitter, and Facebook can provide services to track back the money that has been used and the total campaign that has been carried out. This will make it easier for you to evaluate.

3. Target search specifically and in detail

Paid ads can provide an opportunity to target a specific target market based on the desired criteria. For example, you are marketing a beauty product, set your intended target audience using categories of gender, age, interests, and general topics based on keywords that are often discussed online.

4. Testable and can identify consumer interest

The interactions that audiences make in online networks will provide information about their interests and behavioral tendencies. Therefore, it will be easier for you to adjust your marketing strategy according to your interests and current trends.

5. Marketing the product on the right channel

Each digital media platform has its own audience characteristics. Therefore, you can choose the platform that best suits your target market. Even if you want your product to be seen by as many people as possible, choosing one or two main platforms to advertise your product on will certainly help optimize your efforts.

6. Any information can be stored and reused

The entire history of interactions in the form of site visits or the number of clicks will be stored and used as data for further advertising. Thus, the product will continue to be shown to a potential audience.

7. Helping your product to appear in the search list

When you have a new business or are developing a product, you can take advantage of paid ads to get the product to the top of the search results list. This will help you to build your product reputation organically.

In order to be able to target the right target market, you can customize a strong message when installing paid ads. In addition, paid ads also require a very crucial funding allocation with the company's business targets. To increase the effectiveness of the budget in your company, prasmul eli designed an Integrated Marketing Communication program so that marketing practitioners can achieve their targets more efficiently.