Importance of Word of Mouth Marketing to Attract Customers on Social Media

Word of Mouth (WOM) marketing is an effective marketing strategy to sell a product. This applies to the form of products in the form of goods and services. Unconsciously, everyone must have done this method to market a product.

Communication media for marketing is getting full of shouts from various brands. Consumers may no longer believe in advertising. At the same time, advertising costs are also getting more expensive so the results may not be what you expect.

According to Nielsen, 92% of consumers trust recommendations from friends and family more than all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact.

In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% said they had mastered it.

According to Kimberly A. Whitler in a Forbes article, now marketing strategy must focus on three things to do WOM marketing, namely Engage, Equip, and Empower (3E). Here's how to apply these three things to your social media WOM.

1. Engage

Engage product users and hear what they have to say. Be a part of everything people are talking about your brand by being a part of everyday life. One good service done by @NikeSupport on Twitter.

Yes, the WOM strategy is certainly not defined as a verbal conversation. However, the involvement of product users with the brand can make them feel valued and feel happy to continue using the product.

The simplest thing can also be found by responding to customer comments on product reviews in the marketplace. The more positive reviews you give, the more people will be interested in trying your brand's products.

2. Equip

Give reasons so customers can talk about your product. You can create products of extraordinary quality, great service, amazing stories and facts, or even funny phrases. This depends on how closely you understand the consumer segment.

Be sure to find out what they like and provide whatever is needed from your product. For example, when Apple revolutionized technological devices and delivered amazing products to its consumers, customers naturally talked about the new iPhones.

3. Empower

A brand can also give consumers a different way to talk and share. Let customers know that they are important to you and sharing their opinion is also important to you.

Receive opinions in the form of input or complaints from consumers and find ways to resolve them. This will make people do not hesitate to respond and recommend your product services to others.

If these three things (3E) have been mastered by a brand, the success of product marketing will certainly be directly proportional to the increase in sales. Technology has increased social interaction making it easier for consumers to market your brand.

A post that someone makes can potentially be seen by hundreds of friends who trust them. This will spread to other circle of friends so that more people will get your product recommendation.

Keep in mind that the characteristic of WOM marketing is credibility. If done consistently, this campaign can be a repeat strategy that benefits both consumers and brands.

However, dishonesty will backfire when this strategy is being carried out. Therefore, good crisis and response management is needed. Short Programs at prasmul-eli can be an effort to improve functional skills for the company.

To develop the right marketing strategic framework for conducting WOM, there is a selection of appropriate short programs for employees. Managing customers well can provide long term assets through the following programs.

• Integrated Marketing Communication
• Strategic Brand Management
• Customer Satisfaction & Relationship Program

Good customer management can give satisfaction to the brand. That way, you can make consumers satisfied and recommend your product or service to people around them. So, brand credibility will be formed naturally and measurably for long-term marketing success.